What our experts are thinking about when they aren't on a project.
After a thousand stakeholder interviews, the pattern is hard to miss: the institutions that struggle to recruit are rarely the ones with the weakest message. They're the ones that never checked whether anybody was listening.
JP Rains
September 18, 2026
Change management gets treated as the soft bit you do at the end, once the real thinking is finished. It's actually the mechanism that decides whether any of the real thinking survives contact with the organisation.
Deanna Davies
September 11, 2026
A city can't rebrand its way out of being a place nobody wants to live. A university can't either. The discipline of place branding is mostly the discipline of telling the truth attractively.
Dr. Lindsey Fair
September 4, 2026